The Mexican art of Tequila production is a tradition that is culturally passed down from father to son. Our founder, Sofia Paloma Juárez has a different story, as a Mexican-American woman who’s passion was ignited and encouraged by her Guadalajara-born father, Agustín Juárez.

Founded upon the immeasurable bond of Father and Daughter, supported by the reclamation of my cultural heritage, CASA J is an ultra-premium craft tequila brand, committed to serving our local communities to promote economic and social development through collaboration & the sustainable use of natural resources.

We'll launch with the purest expression of the spirit, Tequila Blanco, and we'll expand into Reposado, Añejo, Extra Añejo & beyond.